Website Case Studies
Website redesigns, rebuilds, and performance improvements.
Learn moreReal Work. Verifiable Results.
Website and Marketing Case Studies
Explore how Workhorse approaches websites, local SEO, Google Business Profiles, content, and AI-search visibility for service-based and veteran-owned businesses.
Featured Case Studies
Future featured case studies will be published here.
Case Study 1 — Coming Soon
Featured Case Study Placeholder
A future case study will be published here once a client, project, and verified results are available.
Fields to include when published:
- Client or business name
- Industry and location
- Starting problem and services provided
- Project summary and verified result
- Client feedback and link to full study
Case Study 2 — Coming Soon
Featured Case Study Placeholder
A future case study will be published here once a client, project, and verified results are available.
Fields to include when published:
- Client or business name
- Industry and location
- Starting problem and services provided
- Project summary and verified result
- Client feedback and link to full study
Case Study 3 — Coming Soon
Featured Case Study Placeholder
A future case study will be published here once a client, project, and verified results are available.
Fields to include when published:
- Client or business name
- Industry and location
- Starting problem and services provided
- Project summary and verified result
- Client feedback and link to full study
Prior Google Business Profile Case Studies
Earlier client visibility growth from Google Business Profile work.
Prior case studies pulled from earlier Workhorse client Google Business Profile dashboards. Screenshots are anonymized and business names are withheld. Numbers vary by industry, market, and timing.
Results shown are real screenshots from client Google Business Profiles. Past performance does not guarantee future results — every market and business is different.
Google Business Profile Performance Snapshots
Year-over-year Google Business Profile results across service industries.
Anonymized screenshots from client Google Business Profile dashboards covering Dec 10, 2023 to Dec 10, 2024. Business names are withheld for client privacy. Full case studies with additional context will be published as clients approve release.
Screenshots are pulled directly from each client's Google Business Profile dashboard. Percentages shown are year-over-year comparisons calculated by Google. Past performance does not guarantee future results.
Browse by Service
Case studies organized by service type.
Local SEO Case Studies
Local search visibility and ranking improvement work.
Learn moreGoogle Business Profile Case Studies
Profile optimization and local Maps performance.
Learn moreAI Search Case Studies
AI-search visibility and structured content outcomes.
Learn moreContent Marketing Case Studies
Content strategy, creation, and organic authority.
Learn moreBrowse by Business Type
Case studies organized by business type.
Home-Service Companies
Case studies for home-service businesses.
Learn moreSkilled Trades
Case studies for skilled-trade companies.
Learn moreContractors
Case studies for contractors and construction firms.
Learn moreVeteran-Owned Businesses
Case studies for veteran-owned businesses.
Learn moreLocal Service Businesses
Case studies for local service operators.
Learn moreBrowse by Industry
Industry-specific case studies will be added here.
What Every Case Study Should Include
The standard case-study framework Workhorse follows.
✓
The business and market✓
The original problem✓
The strategy chosen✓
The work completed✓
The reasoning behind the work✓
Verified changes or results✓
Important limitations or context✓
Client feedback when availableNot every case study will include every field. Each published case study will clearly state what was documented, what was verified, and what remains confidential or unavailable.
How Results Are Verified
Evidence that can support published results.
Website analytics
Traffic, behavior, and conversion data from the client’s analytics platform.
Search Console data
Google Search Console performance, impressions, clicks, and query data.
Google Business Profile data
Profile views, calls, direction requests, and review trends.
Ranking reports
Tracked keyword and local pack ranking positions over time.
AI visibility reports
Reports on how often the business appears in AI-generated search answers.
Screenshots
Before-and-after screenshots of rankings, profiles, and pages.
Client confirmation
Written or verbal confirmation from the client that results are accurate.
Before-and-after comparisons
Side-by-side comparisons of site, profile, or ranking states.
A published result does not require every source listed. The case study will describe which evidence was available and how it was reviewed.
Related Services
Services that power the work behind each case study.
Websites
Learn how Websites supports case-study projects.
Learn moreLocal SEO
Learn how Local SEO supports case-study projects.
Learn moreGoogle Business Profile Management
Learn how Google Business Profile Management supports case-study projects.
Learn moreAI Search Optimization
Learn how AI Search Optimization supports case-study projects.
Learn moreContent Marketing
Learn how Content Marketing supports case-study projects.
Learn moreMarketing Consulting
Learn how Marketing Consulting supports case-study projects.
Learn moreFrequently Asked
Answers before you commit.
What information will a case study include?
Each case study will document the business and market, the original problem, the strategy chosen, the work completed, the reasoning behind it, verified results, important limitations, and client feedback when available.
How are results verified before a case study is published?
Results should be supported by available evidence such as website analytics, Search Console data, Google Business Profile data, ranking reports, AI visibility reports, screenshots, client confirmation, or before-and-after comparisons. Not every case study will include every source.
Can a client’s identity remain private in a case study?
Yes. When a client prefers confidentiality, we can publish anonymized case studies that describe the industry, market, and work without naming the business.
Which industries will be represented in the case studies?
Case studies will cover home-service companies, skilled trades, contractors, veteran-owned businesses, and local service businesses. Specific industries will include plumbing, HVAC, electrical, garage doors, roofing, concrete, and paving.
How can a client participate in a case study?
Clients can participate by approving the release of project details, sharing performance data, providing feedback, and confirming results. Participation is always optional and requires written approval.
Build a Strategy Worth Turning Into a Case Study
Every engagement starts with a clear review of your site, market, and goals.