Gym and Fitness
How a Gym Grew Calls From Its Google Business Profile
A gym's Business Profile recorded 68 calls over four months, up 83.8% against the same window a year earlier.
68 calls from the Business Profile (+83.8% year over year)
Gym and Fitness
How a Gym Grew Direction Requests and Calls Over a Full Year
Twelve months of Google Business Profile reporting: 1.4k direction requests (+210%) and 185 call clicks (+249%).
Dec 10, 2023 – Dec 10, 2024
1.4k direction requests (+210%) and 185 call clicks (+249%)
Overview
What this case study covers
This is a gym and fitness business whose Google Business Profile is managed by Workhorse. Only the figures shown in the client's own Google reporting are published, and the source screenshot is included below.
What is and is not published
This business is published anonymously. Only the documented Google Business Profile figures shown in the screenshot are reported.
The Workhorse approach
Workhorse manages this Google Business Profile as part of its local visibility work. Every figure below is taken from the profile's own annual statistics dashboard.
Google Business Profile Results
Documented reporting
Reporting period: Dec 10, 2023 – Dec 10, 2024. Source: Google Business Profile statistics dashboard (screenshot included).
1.4k
Direction requests
+210% vs prior period
Dec 10, 2023 – Dec 10, 2024 · vs the prior twelve months
185
Call clicks
+249% vs prior period
Dec 10, 2023 – Dec 10, 2024 · vs the prior twelve months
2.3k
Website clicks
+103% vs prior period
Dec 10, 2023 – Dec 10, 2024 · vs the prior twelve months
21.1k
Business impressions, search
+100% vs prior period
Dec 10, 2023 – Dec 10, 2024 · vs the prior twelve months
33.8k
Business impressions, maps
+61% vs prior period
Dec 10, 2023 – Dec 10, 2024 · vs the prior twelve months
These figures reflect Business Profile activity during the period shown. Workhorse visibility work supported this activity; market demand, seasonality, and the business's own operations also contribute to what customers do.
Source Screenshots
The reporting behind these numbers
Select a screenshot to enlarge it. Client names and account identifiers are not shown.
Google Business Profile statistics, Dec 10, 2023 – Dec 10, 2024, compared with the prior twelve months.
Transparency
About this result
Results shown reflect individual client circumstances and do not guarantee future performance. Search visibility, calls, leads, traffic, and business outcomes vary by market, competition, business history, customer demand, and continued execution.
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