Veteran first. Civilians welcome when capacity allows.
General Contractors
Workhorse helps general contractors clearly present their capabilities, strengthen their Google presence, maintain accurate listings, and turn completed construction projects into ongoing proof.
Veteran-owned general contracting businesses receive Workhorse mission pricing. See veteran pricing
Search Intent
Construction and remodeling decisions are large and slow, so the website has to build confidence long before the first meeting.
Not every general contractor performs new construction, structural work, commercial projects, design-build, or architecture. Those capabilities are published only when the client confirms them.
Site Structure
Each service the company genuinely performs usually deserves its own page.
The final page structure depends on the contractor's actual services, licensing, project capacity, service territory, and preferred project types. Workhorse does not publish licenses, insurance, bonding, project values, warranties, architect relationships, or certifications the client has not verified.
Local Visibility
Rankings, consultations, estimates, signed contracts, and project revenue are outcomes no agency can guarantee. Workhorse commits to the work and the reporting.
The included technical and structural groundwork, applied to this industry's terminology.
The standard Workhorse service does not include manual backlink campaigns, paid guest posts, digital PR, or guaranteed rankings.
The full scope of the managed program is described on the Workhorse Visibility page.
Citations
Workhorse handles citation creation, cleanup, correction, and ongoing listing management across more than 100 leading directories at no added citation-management charge.
The goal is accuracy, trust, and consistency rather than meaningless directory volume. Individual directories control their own acceptance and timing, so placement in every possible listing is not guaranteed.
Proof Engine
General contractors produce highly valuable visual proof, but project documentation is usually scattered across phones, cloud drives, text messages, and subcontractors. The examples below illustrate the kind of work that can be submitted.
These are examples of the kind of work that can be submitted, not real client projects.
The contractor documents an appropriate phase or completed project.
A technician, project manager, or owner submits photos and basic project information.
The owner reviews the submission before anything is published.
Workhorse creates the project content, and approved work can appear on the website, project map, Google Business Profile, and social channels.
Project Stages
Larger construction projects tell a better story when the work is documented as it progresses.
Building plans, access details, permit numbers, private documents, and unsafe work practices are never published.
Privacy
Clients hire a contractor for the work, not for exposure of their home or business.
Project Map
Approved projects can be plotted to show where the crews actually work.
Workhorse does not claim that map pins directly improve rankings.
Demonstration
A structural demonstration of how a future project page is laid out.
Demonstration content — not a real client project
Request-an-estimate CTA sits here
Every project page ends with a clear path to call or request service.
Packages
The website and local visibility system, managed every month.
$597per month
Veteran Mission Rate$297per month
Most Complete System
Everything above, plus approved proof from completed work.
$1,000per month
Veteran Mission Rate$597per month
Fit
Not every listed service applies to every company, and fit depends on service area, capacity, and how the business operates.
No contractor is automatically accepted, and capacity is limited. Veteran-owned general contracting businesses can apply for mission pricing through the Workhorse 1,000.
Case Studies
Only documented general-contractor, remodeling, construction, or closely relevant home-service work appears here.
Remodeling
Twelve months of Google Business Profile reporting: 349 call clicks (+124%) while map impressions fell 33%.
349 call clicks (+124%) while map impressions fell 33%
Workhorse helps manage the website, Google presence, citations, content, and local foundation while your team focuses on completing quality projects.
Veteran first. Civilians welcome when capacity allows.
